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It seems that memory foam mattresses are everywhere these days, though not all of them are created equal. While all of them are composed of foam, the specific quality of that foam can be quite different depending upon the manufacturer and materials used. Although memory foam wasn’t even developed until the late 1960′s for use in aircraft cushions, there are now many different manufacturers competing for the top spot in the market. Since its introduction as a consumer product in the 70′s, the Tempur-Pedic company has remained the dominant force in the market, and for good reason. Tempur-Pedic produces a line of mattresses that are well made and highly resilient. Apart from the quality of craftsmanship that goes into each mattress produced, the company also has a very aggressive marketing campaign, which has helped to sell the brand to millions of consumers. As mentioned previously, however, there are other (smaller) players in the market, many of which have ushered in cheaper memory foam. Ultimately, this creates confusion on the part of the consumer when it comes to choosing the perfect memory foam mattress. So, how does one go about choosing a new mattress with all of the different options out there?