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You should buy a Zojirushi rice cooker if you want the best. This is for a number of reasons that I want to discuss. There are a host of different Japanese electronics manufacturers that produce rice cooking equipment now a days. Of course there are other companies outside Japan that make these kitchen appliances too but if we are being serious about going for a top quality model then you really have to go Japanese. This is just the way it is. Their electronics industry is recognized as a world leader. And they are also known for huge rice consumption. So putting these two things together it is natural that Japanese companies would be able to produce excellent rice cooking equipment.